From Europe, across the States to Asia, wherever the World Athletics Championships land, the whole world is watching – and since 2011 the rb Create team has been there to capture the action and the atmosphere.

An iconic global event means working towards multiple goals for a variety of clients. Our imagery must not only inspire, but work hard, for PR, brand activations and marketing, partners and sponsors, and for the sport. Our team work in the field to capture the moments that matter, the stories of triumph and endurance, and also behind the scenes, at banquets, press conferences, VIP meet and greets and fan zones, for 360 event coverage.