Apex Cricket Festival
About the project
Apex Cricket Festival partnered with rb Create for comprehensive coverage of their inaugural international youth cricket festival and strategic framework development for sustainable growth.
We delivered real-time content production across multiple platforms while developing a complete brand transformation roadmap to shift from seasonal event focus to year-round cricket authority.
Client
Apex
Years
2025 — Present
rb create was tasked with delivering comprehensive coverage of a 4-day international youth cricket festival featuring 16 teams across multiple platforms while simultaneously developing a strategic framework to transform Apex from a seasonal event brand into a year-round cricket authority. The dual brief required real-time content production excellence alongside long-term brand positioning strategy, content architecture, and growth roadmap to sustain engagement beyond the festival period.
Festival Production: Embedded production team captured comprehensive event footage and delivered 131 pieces of social content across 4 days — 25 reels, 16 carousels, 53 stories, 18 TikTok posts, 3 LinkedIn videos — balancing broadcast quality with social-first speed.
Strategic Transformation: Repositioned Apex as "The Ultimate Youth Cricket Intelligence Hub." Restructured content strategy to shift from 90% festival-focused to diversified year-round value. Developed 12-month implementation framework including daily content themes, partnership strategy, and platform-specific growth plans.
Apex Cricket saw a 81.3% follower increase, 501,349 total views, 64,931 accounts reached (+441.5% increase), across the 4 day festival period. Beyond that we continue to deliver a comprehensive 12-month content calendar, partnership strategy, platform optimisation plans, and growth framework targeting 17,000+ followers across platforms, transforming Apex into the definitive youth cricket authority.
Next
PROJECT
Get in touch